Choice Marketing brings RocketGro on board as Associate Supplier

The leading buying and marketing group has signed RocketGro as an Associate Supplier with immediate effect, connecting its garden centre members with the Somerset manufacturer’s game-changing growing media products.

Under the new partnership, Choice Marketing’s membership – which comprises 53 independent garden centres across the UK – will have direct access to RocketGro’s impressive 24-strong portfolio, benefitting from the purchasing power typically enjoyed by multiple retailers.

It is an exciting time for Choice’s member centres to partner with RocketGro, as the peat-free specialist has secured a host of exciting listings and endorsements since the start of 2023. Now exclusive compost supplier to the famous River Cottage, RocketGro debuted 11 new products at Glee 2023, including its brand-new liquid plant feed range, which has recently taken up residency in leading independent garden centres, Haskins and Klondyke.

Choice members will have the opportunity to stock these exciting new additions, alongside RocketGro’s existing organic, peat-free line up – including its top-performing River Cottage-endorsed collection of composts – with all the benefits that come with being part of a buying group, and take advantage of the comprehensive offer provided by RocketGro.

All products are chemical free, 100% organic approved, British grown, sourced and manufactured, and are the by-product of renewable energy production. Packaging is also 100% recyclable.

Choice Marketing CEO, Michelle de Lavis-Trafford said of the new partnership: “Choice Marketing is thrilled to welcome RocketGro as an Associate Supplier to the Group.  It’s a great range of peat-free products which perfectly complements our existing suppliers in this category. We look forward to working with Toby, Andy, and the RocketGro team in 2023/2024 and beyond.

Managing Director, Toby Thomas said: “RocketGro is delighted to have become an Associate Supplier to the Choice Marketing Group. Getting to know Michelle and many of the members has been a pleasure. The feedback we received and the discussions Andy Abraham and I had with the members at the Choice Marketing Conference were fantastic. Working with such a successful group of garden centres fits perfectly with RocketGro’s aim to focus on quality independent and family-run centres and garden centre groups. We look forward to providing the members with first-class service and support, and providing them with top quality peat-free, organic, sustainable compost and growing media products in 2023/2024.”

With pre-season orders going strong, RocketGro has stock ready to go and has capacity to meet an uptick in demand for 2024.

Find out more

If you want to learn more about RocketGro or are keen to discuss adding its product portfolio into your 2024 offering, please contact Toby Thomas ( /07936 928 981) or Andy Abraham ( / 07446 937902). View the full range and discover more about the RocketGro story at
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For more information, interviews or images please contact:

Kimberley Hornby
Tel: 07851610573

Notes to editors:

RocketGro was founded in early 2021, born out of a meeting of minds of two friends, Tim and Toby. Tim’s family has been successfully farming on their 5000-acre farm in the heart of Somerset for over 100 years. The farm produces an amazingly rich soil nourishing organic by-product from their biogas plant. The biogas powers thousands of homes, and until RocketGro was born, this by-product was only spread over the farmland, meaning the farm could avoid using chemical fertilisers.

Tim wanted to share this wonder product with gardeners all over the UK and he approached Toby to help him make this dream come true. RocketGro was born.

The RocketGro mission is to help gardeners move away from peat and therefore do our bit to help the environment. Our fabulous range of products is a near-total solution to any gardeners’ needs and the range is expanding even further. RocketGro puts a great deal of care and effort into producing our premium growing media products and aims to produce the finest compost products in a sustainable and nature loving eco-friendly way. Gardeners who become ‘RocketGrowers’ will see the difference.

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